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Project
New brand identity, website design, and custom illustrations for agricultural technology monitoring insects on the crop fields. Donec nec justo eget felis facilisis fermentum. Aliquam porttitor mauris sit amet orci.
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Client
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Why is it important, and how does it help? The agricultural industry loses more than $220 billion in crop damage each year because of insects. For decades, farmers have been stuck with few options for pest management. Most use sticky traps – a time-consuming and inaccurate method, followed by a broadcast spray of selected pesticides and insecticides. Still, sadly, these traps can also affect beneficial bugs that pollinate more than 70% of the global crop supply.
The target audience they aim at is diverse, from big agricultural corporations to small family farms, from innovators and advisors with high tech-literacy levels to farmers that spend most time right in the fields and have no broad experience or tight connections to different software and applications. So, the team worked on affordability and accessibility of the technology and strived to reflect that in the branding approach and website, helping them communicate with their clients and uncover the product’s benefits.
Hidden Gems in small villages
Have no broad experience or tight connections to different software and applications. So, the team worked on affordability and accessibility of the technology and strived to reflect that in the branding approach and website, helping them communicate with their clients and uncover the product’s benefits.
- sustainability
- affordability
- accuracy of real-time data
- rich information
One of the core tools supporting both emotionality and usability in brand design for FarmSense is color. The palette features bright contrast shades of natural colors employing the psychology of color and giving instant visual connection to the topic of agriculture, summer, soil, fields, insects, and plants: green, orange, yellow, and blue. The latter is also traditionally associated with tech-related and digital products.
